Marketing Fundamentals

The earner of this badge has learned the key concepts of Marketing at Grupo Bimbo integrating the Bimbo Way of Working into day-to-day application. This elevates the Brand Building Capacity of Grupo Bimbo’s Marketing Success Model.

Issued by:

GRUPO BIMBO Verified account

Skills acquired

Portfolio Strategy GB Brand Framework Brand Diamond Model Packaging Excellence Excellence in vehicles Packaging Research Guidelines Trademark for Marketers Growing Household Penetration Finance for Marketers

Criteria

Successfully covered all modules of training at the Marketing Onboarding Program.

Practiced with the tools shared at the different modules.