Entrepreneurship Foundations
In this course, students review frameworks that help with developing the entrepreneurial enterprise: Effectuation and Lean Startup methods, Business Plans, and IP protection.They also learn frameworks to plan and manage startup finances. They learn where funds can come from, how these resources should be used, how to protect the startup from failure and how to assess its value. This course assumes a foundation of marketing knowledge and discusses technical, financial, and crossdisciplinary systems that companies need to build for an effective marketing approach.
Issued by:
Skills acquired
Algorithmic Strategies Competitive Advantage Growth strategy Analytic Insights Decision Selection Right Problem Constraints
Criteria
Complete the 3 modules that make up the course (Start up models and processes, Start up funding, Marketing for Start Ups) with a minimum attendance of 80%.