Corporate Challenge El Mazatlán FC Merchandising Challenge
In this 80-hour Corporate Challenge, students work with Mazatlán FC to design a profitable merchandising and e-commerce strategy. They benchmark global sports models, identify business opportunities, and propose viable licensing and online store schemes—partnership, solo, and hybrid—strengthening the club’s brand positioning and revenue potential.
Issued by:
Skills acquired
Brand Management Strategic Decision-Making Market and competitive benchmarking Business modeling Financial analysis E-commerce strategy design Commercial innovation
Criteria
Complete the course "Corporate Challenge El Mazatlán FC Merchandising Challenge".
Obtain a minimum of 2.0 in the course.