Customers, Markets, and Brands
Business is a powerful driver of economic growth and stability; to do well in business, we must understand consumers, products and services, and markets. The sequence Customers, Markets, & Brands explores the relationship between consumer behavior and business performance, reviews how to identify and analyze market segments, manage brands, and engage with a relevant audience.
Issued by:
Skills acquired
Gap Analysis Systems Thinking Competitive Advantage Audience Innovative Mindset Growth strategy Behavior Explanation Analytic Insights Evidence based Break it Down Purpose
Criteria
Complete the three Modules that make up the course (Consumer Behavior and Market Dynamics, Market Research and Segmentation, Brand Creation and Management) with a minimum attendance of 80%.