Corporate Challenge ADN 40 Smart Media Strategy (DS)

In this 80-hour Corporate Challenge, students design a real-time marketing strategy to grow ADN 40’s audience and brand. They analyze audience behavior, platform performance, and media trends to develop tactics that boost visibility and engagement. The project includes creating a media sales kit aligned with content and business goals. Through strategic thinking and iteration, students deliver data-driven solutions that support the channel’s growth in a fast-changing media landscape.