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Corporate Challenge UPAX (DS)

In this 80-hour Corporate Challenge, students collaborate with UPAX, the communications and insights agency of Grupo Salinas, to boost engagement through Zeus, the Group’s digital platform. They analyze organizational culture, design communication strategies, and propose improvements based on external benchmarks and user insights, enhancing digital interaction and employee experience.

Skills acquired
Organizational Communications Data-driven engagement strategy User experience and digital platform management Cultural and behavioral analysis Creative problem solving Teamwork and adaptability
Additional credential information

Criteria

Complete the course "Corporate Challenge UPAX (DS)".

Achieve one of the highest averages in the group and have a minimum average of 4.5 to 5.0.

More information https://www.ulibertad.edu.mx/