Corporate Challenge Baz Superapp

In this 80-hour Corporate Challenge, the student works in a team with the goal of increasing sales for baz superapp during the Buen Fin shopping event. Baz, a super app from Grupo Salinas, allows users to manage their finances, run businesses, and enjoy a variety of entertainment options all in one application. To tackle this challenge, the student develops strategies focused on: improving communication and user experience; generating and attracting new audiences; designing monetization strategies and models; and, analyzing the results obtained.