Corporate Challenge AMG Hospitality Group Marketing (DS)

In this 80-hour Corporate Challenge, the student built and optimized a strategic database of media, influencers, and stakeholders to strengthen AMG Hospitality Group’s brand positioning. They executed targeted mailing campaigns, analyzed engagement metrics, and increased organic mentions and collaborations. Through research, segmentation, and continuous optimization, they improved communication effectiveness and expanded the brand’s reach within the gastronomic ecosystem.