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Corporate Challenge El Mazatlán FC Merchandising Challenge

In this 80-hour Corporate Challenge, students work with Mazatlán FC to design a profitable merchandising and e-commerce strategy. They benchmark global sports models, identify business opportunities, and propose viable licensing and online store schemes—partnership, solo, and hybrid—strengthening the club’s brand positioning and revenue potential.

Skills acquired
Brand Management Strategic Decision-Making Market and competitive benchmarking Business modeling Financial analysis E-commerce strategy design Commercial innovation
Additional credential information

Criteria

Complete the course "Corporate Challenge El Mazatlán FC Merchandising Challenge".

Obtain a minimum of 2.0 in the course.

More information https://www.ulibertad.edu.mx/