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Corporate Challenge Bitácora Social

In this 80-hour Corporate Challenge, the student individually analyzes the social context of potential customers to uncover insights that influence behavior and decision-making. They identify patterns, define target segments, and propose innovative strategies aligned with audience needs and aspirations. By designing feasible, scalable solutions, the student addresses real-world challenges. Through research, critical analysis, and iterative testing, they gather feedback and refine strategies to deliver actionable recommendations for Bitácora Social.

Skills acquired
Audience Segmentation Qualitative Research Strategic Thinking Social Context Analysis Behavioral Insights Insight Generation
Additional credential information

Criteria

Complete the course "Corporate Challenge Bitácora Social".

Obtain a minimum of 2.0 in the course.