Corporate Challenge Iris Statup Lab

In this 80-hour Corporate Challenge, the student joins IRIS StartUp Lab’s consulting team, applying their methodology to create disruptive businesses with real clients. Working in a team, the student crafts creative briefs, conducts diagnostics, administers surveys, and performs empathy interviews. They define proto-personas, identify jobs to be done, and generate value propositions. The process includes ideating solutions, developing precepts, and creating a Business Model Canvas. The challenge concludes with a pitch deck presentation of the final proposal to clients.